Named "Baumy", this 3D snowman was artisanally designed, from the initial sketches by the agency's creatives to the final CGI render. Featured at the heart of digital campaigns, Baumy isn't limited to social media. It also appears on the landing page of the Maison's e-commerce site, in DOOH, and in retail at sales points, on various media: videos, digital visuals, displays, and stand and store dressings. Available in about ten formats, the character comes to life in different forms "to enrich the customer experience and embody the holiday spirit". With Baumy, the agency positions itself on branding topics and strengthens Baume & Mercier's identity by creating an iconic and touching character.

Link to the article: https://www.cbnews.fr/marques/baume-mercier-presente-baumy