The creative agency and integrated production studio SPOA changes its name and becomes… Spoa®. The 'R' stands for Reloaded.
The agency thus formalizes a repositioning initiated several months ago that clarifies its working methods and the articulation of its various areas of expertise.
Because Spoa® claims an integrated organization (strategy, creation, production, and post-production) that "reduces friction, time wastage, and unnecessary costs, without betraying their brand identity or business objectives," it also aims to be "human-sized" for "formidable efficiency and creativity, within realistic and sustainable budgets," a statement highlights. A model that has already attracted groups such as Marriott, L’Oréal, Saint Laurent, Barrière, Air France, Savencia, or LVMH.
Link to the article: https://www.cbnews.fr/conseil/spoa-spoar
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