Accor, Luxury & Lifestyle

The pitch

Structure a luxury B2B event offer from a global leader in hospitality.

Accor's Luxury & Lifestyle department wanted to strengthen its B2B positioning with luxury houses. The goal: to structure an offer capable of hosting fashion shows, large events, and MICE activations in an exceptional portfolio of hotels and experiences.

Client

Accor

Vertical

I - LUXURY

II - CORPORATE

hospitality

manifesto

Portée des travaux

Editorial

Post-production

The pitch

Structure a luxury B2B event offer from a global leader in hospitality.

Client

Accor

Vertical

I - LUXURY

II - CORPORATE

hospitality

manifesto

Portée des travaux

Editorial

Post-production

Aperçu

Accor, Luxury & Lifestyle, the manifesto film

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Statistics

destinations Luxury & Lifestyle showcased in the offer

premium hotel brands integrated into the platform

manifesto film used as an ice-breaker in international B2B meetings

destinations Luxury & Lifestyle showcased in the offer

manifesto film used as an ice-breaker in international B2B meetings

premium hotel brands integrated into the platform

Our approach

Spoa® supported Accor in two phases: strategic overhaul of commercial materials and creation of a manifesto film used as an ice breaker. Re-categorization of offers, premium storytelling, and new sales tools to structure a coherent B2B customer journey.

Gallery

The impact & the results

A commercial platform aligned with luxury standards, allowing Accor teams to engage with premium brands based on their standards. A strategic setup that enhances the appeal of locations and streamlines the international sales process.