Air France, Cannes 2026

The pitch

Showcasing the French art de vivre at the Air France Beach, from caviar to behind-the-scenes with chef Mory Sacko.

For the 46th consecutive year, Air France is setting up its private beach at the foot of the Hôtel Martinez. An intimate restaurant with around thirty seats, accessible by reservation, brings the La Première experience to the Croisette. Spoa® has been commissioned to produce social media content that makes you want to book.

Client

Air France

Vertical

I - LUXURY

Cannes

event

Food & beverage

social media

Portée des travaux

Recording

Post-production

Production

The pitch

Showcasing the French art de vivre at the Air France Beach, from caviar to behind-the-scenes with chef Mory Sacko.

Client

Air France

Vertical

I - LUXURY

Cannes

event

Food & beverage

social media

Portée des travaux

Recording

Post-production

Production

Aperçu

Short

The beach
Mory Sacko

Our approach

Two formats, two atmospheres. An ASMR film captures the sensory essence of the lunch—the sounds, textures, champagne, caviar, and Mediterranean light—edited to spark an immediate craving. In parallel, an interview filmed in the kitchen dives into the world of Mory Sacko, the first Michelin-starred chef to design Air France menus departing from Africa, as he prepares dishes for

Gallery

The impact & the results

Content designed to convert as much as to inspire. 'La Plage Air France', named the most refined spot on the Croisette by the trade press, finds its natural digital extension in these formats.