Air France, Cannes Film Festival
Air France, Cannes Film Festival
The pitch
Between sky and cinema, an unforgettable ascent up the steps
Spoa® orchestrated a spectacular red carpet event at Cannes 2024, echoing the film Tour Eiffel, with the brand ambassador in an iconic red dress, for a glamorous stunt paying tribute to the 7th art.
Client
/
Air France
Vertical
/
I - LUXURY
/
Cannes
/
advertising
/
influence
/
social media
Portée des travaux
/
Production
/
Post-production
/
Concept
/
Editorial
/
Recording
The pitch
Between sky and cinema, an unforgettable ascent up the steps
Spoa® orchestrated a spectacular red carpet event at Cannes 2024, echoing the film Tour Eiffel, with the brand ambassador in an iconic red dress, for a glamorous stunt paying tribute to the 7th art.
Client
/
Air France
Vertical
/
I - LUXURY
/
Cannes
/
advertising
/
influence
/
social media
Portée des travaux
/
Production
/
Post-production
/
Concept
/
Editorial
/
Recording
Aperçu
Aperçu
Film Red Carpet version 16:9
Film Red Carpet version 16:9
0:00
0:00
0:00
Event film The Beach
Event film The Beach
0:00
0:00
0:00
Statistics
Statistics
Views (film + photoshoot)
Views (film + photoshoot)
brand recall in post-campaign tracking
brand recall in post-campaign tracking
reach VS previous activation Cannes
reach VS previous activation Cannes
Views (film + photoshoot)
reach VS previous activation Cannes
brand recall in post-campaign tracking
Our approach
Our approach
A brilliant concept envisioned by Spoa®, conceived as a global and emotional storytelling. A hybrid setup combining images, content, and digital activations to maximize the brand's impact during the Cannes Festival. Film production and photo shooting.
Gallery
Gallery
Impact & Results
Impact & Results
