Air France, Cannes Film Festival

The brief

Between sky and cinema, an unforgettable ascent up the steps

Spoa® orchestrated a spectacular red carpet event at Cannes 2024, echoing the film Tour Eiffel, with the brand ambassador in an iconic red dress, for a glamorous stunt paying tribute to the 7th art.

Customer

Air France

Vertical

I - LUXURY

Cannes

bar

influence

social media

Portée des travaux

Production

Post-production

The brief

Between sky and cinema, an unforgettable ascent up the steps

Spoa® orchestrated a spectacular red carpet event at Cannes 2024, echoing the film Tour Eiffel, with the brand ambassador in an iconic red dress, for a glamorous stunt paying tribute to the 7th art.

Customer

Air France

Vertical

I - LUXURY

Cannes

bar

influence

social media

Portée des travaux

Production

Post-production

Aperçu

Film Red Carpet version 16:9

0:00

Event film The Beach

0:00

Statistics

Views (film + photoshoot)

brand recall in post-campaign tracking

reach VS previous activation Cannes

Views (film + photoshoot)

reach VS previous activation Cannes

brand recall in post-campaign tracking

Our approach

A brilliant concept envisioned by Spoa®, conceived as a global and emotional storytelling. A hybrid setup combining images, content, and digital activations to maximize the brand's impact during the Cannes Festival. Film production and photo shooting.