On the occasion of the launch of her single "Baby," TikTok entrusted SPOA with the design and production of a dedicated social media campaign for Aya Nakamura's official account. Taking advantage of the shooting of her new music video, we transformed the set into a digital playground, imagining a series of exclusive content that blends 2000’s codes, humor, clip-style aesthetics, and unprecedented behind-the-scenes access. Aya played along with her legendary spontaneity, delivering embodied, fun, and engaging content to her community.