Balmain, Paris is a Celebration

The pitch

From the Seine docks to the Hôtel Regina, a Parisian day with the Balmain Fall-Winter collection.

For its Fall-Winter Men’s collection, Balmain wanted to root its wardrobe in the Parisian setting. The challenge: to create a dialogue between heritage and modernity through a campaign capable of embodying the house's spirit and the capital's allure.

Customer

Balmain

Vertical

I - LUXURY

fashion

social media

brand content

retail

Portée des travaux

Concept

Production

Campaign

Post-production

The pitch

From the Seine docks to the Hôtel Regina, a Parisian day with the Balmain Fall-Winter collection.

Customer

Balmain

Vertical

I - LUXURY

fashion

social media

brand content

retail

Portée des travaux

Concept

Production

Campaign

Post-production

Aperçu

Hero Film Balmain Fall-Winter Men's: Paris is a Party - Best Fashion Film Award at the Barcelona Fashion Film Festival

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Statistics

Nomination at the Berlin Fashion Film Festival

CTR (Click Through Rate) in paid

Instagram backups in the first week

Nomination at the Berlin Fashion Film Festival

Instagram backups in the first week

CTR (Click Through Rate) in paid

Our approach

Spoa® orchestrated the production of the campaign from A to Z, alongside Olivier Rousteing. From the banks of the Seine to the Hotel Regina, each sequence was conceived as a visual stroll, true to the Balmain universe and its demanding artistic direction.

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Gallery

Impact & Results

A cinematic and immediately recognizable campaign launched during the collection's debut. This project is part of an ongoing trusted collaboration and showcases Spoa®'s ability to produce high-value narrative fashion devices. The film of the campaign 'Paris is a Party' was awarded the Best Fashion Film Award at the Barcelona Fashion Film Festival.