Café Bellevarde, branding

The pitch

A graphic identity at the top of the slopes. Naming, Branding, Visual Identity

Located at the top of the slopes of Val d'Isère, Café Bellevarde is a friendly restaurant designed as a gourmet stop in the heart of the Alps. The challenge: to create a strong, readable, and timeless identity that can embody both modernity, nature, and the mountain spirit.

Customer

Bellevarde Cafe

Vertical

II - CORPORATE

branding

Food & beverage

hospitality

Portée des travaux

Editorial

Branding

Production

Concept

The pitch

A graphic identity at the top of the slopes. Naming, Branding, Visual Identity

Customer

Bellevarde Cafe

Vertical

II - CORPORATE

branding

Food & beverage

hospitality

Portée des travaux

Editorial

Branding

Production

Concept

Aperçu

Statistics

Unique logo, designed as a lasting signature

complementary typographies in the service of the narrative

strong identity rooted in the mountains and conviviality

Unique logo, designed as a lasting signature

strong identity rooted in the mountains and conviviality

complementary typographies in the service of the narrative

Our approach

Spoa® has designed a deliberately streamlined visual identity, centered around a single logo without variations. Two typefaces were chosen for their complementarity: Avant Garde, for its modernity and elegance, and Larken, a serif font evoking nature and authenticity. The two diagonals of the logo symbolize the mountain and the location at the top of the slopes, reflecting the experience offered: a simple and warm gourmet break with a view of the peaks.

Impact & Results

The identity of Café Bellevarde stands out as a clear and instantly recognizable visual landmark in Val d'Isère. A branding designed to complement the on-site experience, strengthen the connection to the place, and integrate Café Bellevarde into the Alpine landscape accurately and coherently.