Spoa® designed, produced, and filmed an exclusive art tour guided by Caroline de Maigret at the heart of Sotheby’s spaces in Paris and London. Through her perspective, the film explores the creative energies of the two capitals, the poetic essence of Paris, and the vibrant energy of London, highlighting iconic artworks from Picasso to Banksy, including Bridget Riley, Francis Picabia, Paul Klee, and Daniel Buren. An elegant narrative format, conceived as an immersive cultural visit.
The film enriched Sotheby’s editorial expression surrounding its sales by creating a natural bridge between art, culture, and lifestyle. Broadcast before the auctions and during the live sales on sothebys.com, the content enhanced the appeal of the auctions to a wider, international audience. Why is this case distinctive? Art told by a legitimate and embodied cultural voice. An editorial format at the crossroads of exhibition and storytelling. Spoa® as a partner of premium cultural content for international institutions.
Prochains projets.
(2016-25©)
