Chopard, Julia Roberts

Chopard, Julia Roberts

The brief

The brief

Hollywood elegance, by Chopard

On the occasion of the launch of the Chopard Insofu high jewelry collection, co-created by Julia Roberts and Caroline de Scheufele in Los Angeles around the 2024 Oscars ceremonies, the agency designed and produced a series of digital assets intended to feed the brand's social media simultaneously. Our team, relocated to Los Angeles, therefore delivered 3 original reels featuring Julia Roberts as well as photo and video coverage of the gala dinner at Chateau Marmont.

Customer

/

Chopard

Vertical

/

I - LUXURY

/

celebrity

/

jewelry

/

social media

Portée des travaux

/

Recording

/

Production

/

Concept

/

Post-production

The brief

Hollywood elegance, by Chopard

On the occasion of the launch of the Chopard Insofu high jewelry collection, co-created by Julia Roberts and Caroline de Scheufele in Los Angeles around the 2024 Oscars ceremonies, the agency designed and produced a series of digital assets intended to feed the brand's social media simultaneously. Our team, relocated to Los Angeles, therefore delivered 3 original reels featuring Julia Roberts as well as photo and video coverage of the gala dinner at Chateau Marmont.

Customer

/

Chopard

Vertical

/

I - LUXURY

/

celebrity

/

jewelry

/

social media

Portée des travaux

/

Recording

/

Production

/

Concept

/

Post-production

Aperçu

Aperçu

Aperçu

Statistics

Statistics

Statistics

0M

cumulative views on the 3 films

0M

cumulative views on the 3 films

0%

engagement on Chopard's social media

0%

engagement on Chopard's social media

0

high-end press coverage (Vogue, Elle…)

0

high-end press coverage (Vogue, Elle…)

0M

cumulative views on the 3 films

0

high-end press coverage (Vogue, Elle…)

0%

engagement on Chopard's social media

Julia Roberts Social Media Campaign

Julia Roberts Social Media Campaign

Julia Roberts Social Media Campaign

On the occasion of the Oscars, SPOA envisioned and produced an exclusive social media campaign in Los Angeles and Geneva to launch the Chopard collection worn by Julia Roberts. Three concept films, several photoshoots, and an event film were created to capture the unique aura of the actress, blending naturalness, glamour, and camaraderie with the Maison. These premium contents, designed for social networks, generated strong global engagement and reinforced Chopard's position as a reference in high jewelry internationally.

Gallery

Gallery

Gallery

An evening at Chateau Marmont, Pre-Oscar Party

An evening at Chateau Marmont, Pre-Oscar Party

An evening at Chateau Marmont, Pre-Oscar Party

During the prestigious Chopard event held at Chateau Marmont in Los Angeles, attended by Julia Roberts and numerous celebrities, the brand celebrated its new collaboration, a set consisting of a necklace, a ring, and a pair of earrings, designed with its ambassador. For the event, we handled the creation and overnight delivery of all visual materials intended for global media and the brand's social media, ensuring comprehensive and immediate coverage.

Spoa®

Do you have a project ?

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© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

© 2026 Spoa®. All rights reserved.