Chopard, TikTok Launch

The pitch

Establishing a high jewelry Maison on TikTok. Chopard on TikTok: building a high-performing luxury presence.

SPOA explores a unique brand territory for the Swiss jeweler with the launch of Chopard's TikTok account. This new domain naturally requires an innovative communication approach tailored to the codes and expectations of Generation Z.

Client

Chopard

Vertical

I - LUXURY

watchmaking

jewelry

social media

Cannes

Portée des travaux

Concept

Editorial

Mediation

Post-production

The pitch

Establishing a high jewelry Maison on TikTok. Chopard on TikTok: building a high-performing luxury presence.

Client

Chopard

Vertical

I - LUXURY

watchmaking

jewelry

social media

Cannes

Portée des travaux

Concept

Editorial

Mediation

Post-production

Aperçu

Short

Ready to glam?
Legacy
Palme d'Or history
Ready to Celebrate?
5 things about...

Statistics

0K+

subscribers in less than 3 months

0K+

subscribers in less than 3 months

cumulative likes since launch

adapted content, products, re-used, post-produced

0K+

subscribers in less than 3 months

adapted content, products, re-used, post-produced

cumulative likes since launch

Our approach

Spoa® supported the House in defining a social-first editorial strategy aligned with its DNA. Content production tailored to TikTok’s codes, activation around Cannes, and close coordination with the platform to accelerate growth.