To strengthen Chopard's presence in Cannes and launch its TikTok account, SPOA set up a production studio at the heart of the festival. High-value content, ultra-visual mini-campaigns, and viral endorsements fueled an immersive social media strategy, led by icons such as Bella Hadid, Elle Fanning, or Emily Ratajkowski. The result: a notable launch, a strong presence on TikTok, and a new visual language embodying the unique link between Chopard and cinema.
The operation allowed for the installation of a new social-first visual grammar for Chopard, embodying its unique connection with cinema. A noted TikTok launch and strengthened digital presence during one of the most exposed cultural times in the world. Total mastery of the social live event at Cannes. TikTok launch orchestrated in an ultra-premium context. Demonstration of Spoa®'s ability to transform a cultural event into a high-performing content ecosystem.
Prochains projets.
(2016-25©)
