Chopard, Loves Cinema

The brief

When fine jewelry meets the digital culture of its ambassadors

The 75th edition of the Cannes Film Festival was an opportunity for Chopard to celebrate its 25th anniversary of partnership with the Festival, for which the brand has been the creator of the Palme d'Or since 1998. Through the "Chopard Loves Cinema" campaign, the agency's objective was to design, produce, and post reels for the jeweler's social media by showcasing Chopard's international events and ambassadors.

Customer

Chopard

Vertical

I - LUXURY

Cannes

influence

jewelry

social media

Portée des travaux

Recording

Production

Concept

Post-production

The brief

When fine jewelry meets the digital culture of its ambassadors

Customer

Chopard

Vertical

I - LUXURY

Cannes

influence

jewelry

social media

Portée des travaux

Recording

Production

Concept

Post-production

Aperçu

Bella Hadid

0:00

Emily Ratajkowski

0:00

Statistics

views in organic

TikTok followers in 10 days

on the content sharing rate

views in organic

on the content sharing rate

TikTok followers in 10 days

Chopard Loves Cinema

To strengthen Chopard's presence in Cannes and launch its TikTok account, SPOA set up a production studio at the heart of the festival. High-value content, ultra-visual mini-campaigns, and viral endorsements fueled an immersive social media strategy, led by icons such as Bella Hadid, Elle Fanning, or Emily Ratajkowski. The result: a notable launch, a strong presence on TikTok, and a new visual language embodying the unique link between Chopard and cinema.