Since 2023, SPOA has been supporting the House of Chopard in developing high-end content strategies and has designed an immersive content activation strategy for the Mille Miglia race, directly deployed on Italian roads. Photos, short films, interviews, social capsules, and guest portraits were produced to capture the adrenaline, elegance, and spirit of adventure of this iconic event. Fully immersed in the field, our setup enabled real-time coverage, combining speed, precision, and creative excellence — reflecting the spirit of the House.
This premium coverage has strengthened Chopard's presence in the world of classic racing, illustrating a narrative that goes beyond the event: a dynamic partnership where mechanical precision, performance, and aesthetics coexist. The contents have generated significant visibility among sports, watchmaking, and lifestyle enthusiast communities. 💡 This project perfectly illustrates how Spoa® translates physical and mechanical values—precision, elegance, performance—into digital content, including images, rhythm, storytelling, and experience.
Prochains projets.
(2016-25©)
