Chopard, Mille Miglia

Chopard, Mille Miglia

Le pitch

Le pitch

A premium VIC and PR content activation at the heart of the most legendary race.

For this new edition of the legendary Mille Miglia, SPOA is renewing its collaboration with Chopard, the historic partner of the race. The agency has designed and orchestrated an activation strategy dedicated to the high jewelry house, with a setup of immersive content creation: photos, short formats, social capsules, and interviews. The goal: to enhance the guest experience and capture the unique spirit of the race through the Italian landscapes.

Customer

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Chopard

Vertical

/

I - LUXURY

/

car

/

watchmaking

/

documentaire

/

influence

Portée des travaux

/

Recording

/

Concept

/

Post-production

/

Production

Le pitch

A premium VIC and PR content activation at the heart of the most legendary race.

For this new edition of the legendary Mille Miglia, SPOA is renewing its collaboration with Chopard, the historic partner of the race. The agency has designed and orchestrated an activation strategy dedicated to the high jewelry house, with a setup of immersive content creation: photos, short formats, social capsules, and interviews. The goal: to enhance the guest experience and capture the unique spirit of the race through the Italian landscapes.

Customer

/

Chopard

Vertical

/

I - LUXURY

/

car

/

watchmaking

/

documentaire

/

influence

Portée des travaux

/

Recording

/

Concept

/

Post-production

/

Production

Aperçu

Aperçu

Aperçu

Mille Miglia 2025 - "Race Edition"

Mille Miglia 2025 - "Race Edition"

Mille Miglia 2025 - "Race Edition"

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0:00

0:00

Mille Miglia 2025 - "Stirling Moss"

Mille Miglia 2025 - "Stirling Moss"

Mille Miglia 2025 - "Stirling Moss"

0:00

0:00

0:00

Statistics

Statistics

Statistics

0X

saisons couvertes consécutivement (2023-2024–2025)

0X

saisons couvertes consécutivement (2023-2024–2025)

0+

actifs premium produits (films, photos, interviews, capsules)

0+

actifs premium produits (films, photos, interviews, capsules)

0M+

de vues cumulées sur l’ensemble des contenus diffusés sur les réseaux sociaux Chopard

0M+

de vues cumulées sur l’ensemble des contenus diffusés sur les réseaux sociaux Chopard

0X

saisons couvertes consécutivement (2023-2024–2025)

0M+

de vues cumulées sur l’ensemble des contenus diffusés sur les réseaux sociaux Chopard

0+

actifs premium produits (films, photos, interviews, capsules)

The Mille Miglia Race - Seasons 2023, 2024, 2025

The Mille Miglia Race - Seasons 2023, 2024, 2025

The Mille Miglia Race - Seasons 2023, 2024, 2025

Since 2023, SPOA has been supporting the House of Chopard in developing high-end content strategies and has designed an immersive content activation strategy for the Mille Miglia race, directly deployed on Italian roads. Photos, short films, interviews, social capsules, and guest portraits were produced to capture the adrenaline, elegance, and spirit of adventure of this iconic event. Fully immersed in the field, our setup enabled real-time coverage, combining speed, precision, and creative excellence reflecting the spirit of the House.

Mille Miglia 2024

Mille Miglia 2024

Mille Miglia 2024

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0:00

0:00

Mille Miglia 2023

Mille Miglia 2023

Mille Miglia 2023

0:00

0:00

0:00

Gallery

Gallery

Gallery

Mille Miglia 24 Leg #1

Mille Miglia 24 Leg #1

Mille Miglia 24 Leg #1

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0:00

0:00

L’impact & les résultats

L’impact & les résultats

L’impact & les résultats

Cette couverture premium a renforcé l’ancrage de Chopard dans l’univers de la course classique, en illustrant une narration qui va au-delà de l’événement : un partenariat vivant, précision mécanique, performance et esthétique coexistent. Les contenus ont généré une visibilité forte auprès des communautés passionnées de sport, d’horlogerie et de lifestyle. 💡 Ce projet illustre parfaitement la façon dont Spoa® traduit en contenu digital des valeurs physiques et mécaniques précision, élégance, performance en images, rythme, narration et expérience.

Behind the Scenes

Behind the Scenes

Behind the Scenes

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

© 2026 Spoa®. All rights reserved.