Spoa® supported Chopard in the editorial coverage of the Driven by Excellence activation, highlighting the Maison's passion for classic cars and the DNA of the Mille Miglia. A premium visual and narrative treatment, designed to harmonize horological precision, mechanical heritage, and timeless elegance. Jacky Ickx remains a legend in the world of motorsport. He won the 24 Hours of Le Mans six times between 1969 and 1982, achieved eight victories in Formula 1, climbed the podium 25 times, and participated in the Paris-Dakar rally 13 times.
The activation has strengthened Chopard's legitimacy in the world of classic motor sports by establishing a coherent and desirable presence during a major international event. A setup capable of reaching a passionate community at the intersection of watchmaking and vintage cars.
Prochains projets.
(2016-25©)
