Christie's x Joan Mitchell

Christie's x Joan Mitchell

The pitch

L’énergie de New York, la puissance de Joan Mitchell : Spoa® fait vibrer l’art pour Christie’s

To accompany the sale of a 1957 artwork by Joan Mitchell, Spoa® created a film for Christie’s that brings the vibrant energy of 1950s New York into dialogue with the power of the artist’s painterly gesture.

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I - LUXURY

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art & culture

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event

Portée des travaux

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Production

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Concept

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Recording

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Post-production

The pitch

L’énergie de New York, la puissance de Joan Mitchell : Spoa® fait vibrer l’art pour Christie’s

To accompany the sale of a 1957 artwork by Joan Mitchell, Spoa® created a film for Christie’s that brings the vibrant energy of 1950s New York into dialogue with the power of the artist’s painterly gesture.

Vertical

/

I - LUXURY

/

art & culture

/

event

Portée des travaux

/

Production

/

Concept

/

Recording

/

Post-production

Aperçu

Aperçu

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Our approach

Our approach

Flux urbains, lumières et couleurs répondent aux détails de la toile. Le montage rapproche les rythmes de la ville et les tensions de la composition, dans une approche davantage évocatrice qu’explicative : faire ressentir l’énergie de la peinture avant de la révéler dans son ensemble.⁠ Pensé pour les usages digitaux de Christie’s, le projet associe captation de l’œuvre, images d’archives et travail sonore pour proposer une rencontre brève et intense avec la peinture.⁠

Gallery

Gallery

Mockup

Mockup

Behind the Scenes

Behind the Scenes

Spoa®

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© 2026 Spoa®

Let’s talk.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We outline, we estimate, we collaborate, we deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

© 2026 Spoa®

Let’s talk.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We outline, we estimate, we collaborate, we deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

Let’s talk.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We outline, we estimate, we collaborate, we deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

© 2026 Spoa®. All rights reserved.