Cogedim

The pitch

A series to accompany and reassure at every step of the real estate purchase.

As part of our collaboration with the Cogedim group, we designed and produced a series of "how to" videos detailing the customer journey when purchasing a property.

Client

Altarea Cogedim

Vertical

II - CORPORATE

real estate

banking & insurance

industrie

interview

Portée des travaux

Recording

Concept

Editorial

Production

Post-production

The pitch

A series to accompany and reassure at every step of the real estate purchase.

As part of our collaboration with the Cogedim group, we designed and produced a series of "how to" videos detailing the customer journey when purchasing a property.

Client

Altarea Cogedim

Vertical

II - CORPORATE

real estate

banking & insurance

industrie

interview

Portée des travaux

Recording

Concept

Editorial

Production

Post-production

Aperçu

Episode 1 - Your Real Estate Project

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Episode 2 - Booking Your Accommodation

0:00

Statistics

episodes deployed on digital platforms

average time spent on the “Customer Journey” page

after-sales service requests related to misunderstanding of the process

episodes deployed on digital platforms

after-sales service requests related to misunderstanding of the process

average time spent on the “Customer Journey” page

Our approach

Spoa® has designed and produced an educational and embodied series, structured around the major stages of the purchasing journey: reservation, financing, construction tracking, and delivery. A clear, accessible, and reassuring approach, combining interviews, motion design, and fluid storytelling to transform a technical subject into an understandable experience.

Episode 3 - Signing Your Sales Agreement

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Episode 4 - Your Choice Rendezvous

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Gallery

Episode 5 - The visit to your construction site

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Episode 6 - The First General Assembly of Your Residence

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Impact & Results

An integrated structuring device within Cogedim's digital ecosystem, used as a tool for commercial and relational support. The series enhances the transparency, closeness, and perceived quality of the brand.