Conforama, my Confor

The pitch

Conforama goes into entertainment mode with 3 personalities. A colorful TV & digital campaign.

For the #ConforAMoi campaign, Conforama wanted to energize its message by partnering with Adil Rami, Emmanuelle Rivassoux, and Norbert Tarayre in an engaging and popular TV and digital campaign.

Client

M6 Unlimited

Vertical

III - ENTERTAINMENT

brand content

celebrity

advertising

retail

Portée des travaux

Campaign

Recording

Post-production

Production

The pitch

Conforama goes into entertainment mode with 3 personalities. A colorful TV & digital campaign.

For the #ConforAMoi campaign, Conforama wanted to energize its message by partnering with Adil Rami, Emmanuelle Rivassoux, and Norbert Tarayre in an engaging and popular TV and digital campaign.

Client

M6 Unlimited

Vertical

III - ENTERTAINMENT

brand content

celebrity

advertising

retail

Portée des travaux

Campaign

Recording

Post-production

Production

Aperçu

Spot Conforama Adil Rami

0:00

Conforama Spot Norbert

0:00

Statistics

celebrities & 3 scripted universes

fans activated on Conforama's social networks

national TV & digital multi-broadcast campaign

celebrities & 3 scripted universes

national TV & digital multi-broadcast campaign

fans activated on Conforama's social networks

Our approach

Produced by Spoa® for M6 Unlimited, the campaign was filmed in 3 distinct settings with special effects, decorating tips & spontaneous moments. Multi-format TV and digital, the writing is rhythmic and embodies proximity, humor, and desirability around the products.

Spot Conforama by Emmanuelle Rivassoux

0:00

Conforama Spot Adil Rami - YT Version

0:00

Gallery

Conforama Spot Adil Rami - YT Version

0:00

Spot Conforama Norber - Version YT

0:00

Spot Conforama Norber - Version YT

0:00

Spot Conforama Emmanuelle Rivassoux - YouTube Version

0:00

Impact & Results

A high-visibility entertainment campaign designed to engage both TV and social media, by activating the talents' communities and the 400,000 brand fans.