Spoa® produced a TV & digital advertising film with a friendly and generational tone. A simple and effective concept: behind every gaming skill lies a professional competence (leadership, strategy, coordination). A social-first campaign with dedicated activation and a contest to engage the community.
A campaign that repositions the bank in an unexpected territory: that of gaming and employability. An educational, modern, and inclusive message broadcast on TV and digital platforms to massively reach young people. It shows Spoa®'s ability to provide brand utility, not just brand content, by connecting a large institution to young culture with credibility.
Next projects.
(2016-25©)
