Delsey, Opening

The pitch

Turn the opening of the first Delsey flagship on the Champs-Élysées into a digital and cultural event.

Delsey opens its very first flagship store on the Champs-Élysées, a historic moment for the brand. The challenge: not just to inaugurate a location, but to create a standalone event, capable of shining on social media and establishing a new image that is more desirable and contemporary.

Client

Delsey

Vertical

III - ENTERTAINMENT

fooh

retail

event

influence

Portée des travaux

Production

Recording

Post-production

The pitch

Turn the opening of the first Delsey flagship on the Champs-Élysées into a digital and cultural event.

Client

Delsey

Vertical

III - ENTERTAINMENT

fooh

retail

event

influence

Portée des travaux

Production

Recording

Post-production

Aperçu

FOOH Teaser Announcement (09 sec)

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Snack opening (30sec)

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Our approach

Spoa® has designed a 360° device articulated around two axes. A spectacular FOOH: a giant suitcase at Place de l'Étoile designed to create surprise and trigger organic virality on social networks. Plus, a series of immersive films of the flagship, captured with responsiveness on the opening day, to embody the brand's spirit: movement, modernity, and French craftsmanship. From conception to delivery, Spoa® provided complete, agile, and creative coverage of a significant moment in Delsey's history.

Party (40sec)

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Gallery

Impact & Results

The FOOH at Place de l'Étoile generated strong organic reach, placing Delsey at the heart of the digital conversation at the time of the launch. The immersive films served as a lasting foundation for the communication of the flagship, a premium showcase on one of the most iconic avenues in the world. An initiative that transformed a retail opening into a shared cultural moment.