Spoa® handled the entire project, from writing to filming on location in Namibia and at sea. Three narrative angles, three visual worlds: Namibia’s arid land and magnificent wildlife, the depths of the Atlantic where millions of years shaped these rough stones, and the men and women whose diamond industry is tangibly transforming lives: a dialysis clinic, university scholarships, access to water for the most remote communities. All filmed in VR 360°, for a fully immersive in-store experience.
A novel sales tool that turns the purchasing journey into a voyage. By offering a window into the origin of the stones and the human impact of their extraction, the film transforms the transaction into an experience and the diamond into a story to be told.
Next projects.
(2016-25©)
