Spoa® designed and produced the manifesto film tracing the AI conception and the manufacturing of the trophies: from Paris to Murano, at the heart of the glassblower workshops. The film reveals the creative process inspired by the concept 'The Dream Garden', the Dior teams, the INSPAIRE AI tool, and the creation of unique pieces with singular iridescence. For the Grand Prix, a custom-made trunk signed by Louis Vuitton enhances and protects the trophy.
The film established a strong statement about AI enhancing craftsmanship, demonstrating how innovation and tradition can co-create exceptional works. An iconic content serving the LVMH narrative at VivaTech and showcasing the expertise of the Maisons. 👉 Why is this case structuring? AI treated as a creative tool, not a gadget. A concrete demonstration of responsible innovation at LVMH. Spoa® as the narrative conductor between technology and craftsmanship.
Prochains projets.
(2016-25©)
