How can we highlight internal talents while strengthening the image of excellence, authenticity, and modernity of Parfums Christian Dior? The challenge: to create a sustainable editorial format, capable of standing the test of time and adapting to all of the brand's communications.
Spoa® has designed a unified editorial and visual identity for People of Dior. Filmed at the production site in Chartres, the series is based on informal and embodied discussions. Three seasons, twelve portraits, an agile production designed to align with all Dior's broadcast formats, while highlighting the crafts and industrial expertise of the Maison.
Prochains projets.
(2016-25©)
