Follies in Cannes

Follies in Cannes

The pitch

Bella Hadid, Kim Kardashian, Robert De Niro... The De Grisogono festivities in Cannes.

On the occasion of the Cannes Film Festival, the GRISOGONO jewelry house unveils a historic 404-carat rough diamond at the heart of the legendary “Folies” held at the Hôtel du Cap-Eden-Roc. The challenge: orchestrating a global digital presence worthy of this exceptional event.

Vertical

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I - LUXURY

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Cannes

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celebrity

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diamonds

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documentary

Portée des travaux

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Recording

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Concept

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Editorial

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Endorsement

/

Post-production

The pitch

Bella Hadid, Kim Kardashian, Robert De Niro... The De Grisogono festivities in Cannes.

On the occasion of the Cannes Film Festival, the GRISOGONO jewelry house unveils a historic 404-carat rough diamond at the heart of the legendary “Folies” held at the Hôtel du Cap-Eden-Roc. The challenge: orchestrating a global digital presence worthy of this exceptional event.

Vertical

/

I - LUXURY

/

Cannes

/

celebrity

/

diamonds

/

documentary

Portée des travaux

/

Recording

/

Concept

/

Editorial

/

Endorsement

/

Post-production

Aperçu

Aperçu

Follies in Cannes - After Movie (11min11sec)

Follies in Cannes - After Movie (11min11sec)

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Teaser Folies - Are You Ready

Teaser Folies - Are You Ready

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Statistics

Statistics

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invited to the Folies soirée at Cap-Eden-Roc

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invited to the Folies soirée at Cap-Eden-Roc

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premium assets and products delivered during Cannes

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premium assets and products delivered during Cannes

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major international press coverage (Vogue, Times, luxury & celebrity media...)

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major international press coverage (Vogue, Times, luxury & celebrity media...)

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invited to the Folies soirée at Cap-Eden-Roc

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major international press coverage (Vogue, Times, luxury & celebrity media...)

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premium assets and products delivered during Cannes

Our approach

Our approach

For 15 days, Spoa® covered the House’s presence in Cannes: red carpets, celebrities, fittings, photocalls, runway shows, the Folies party, and the aftermovie. A ultra-premium production delivered in record time, generating hundreds of social media, photo, and video assets featuring Bella Hadid, Kim Kardashian, Robert De Niro, and the legendary 404-carat diamond.

Bella Hadid Photoshoot - Behind the Scenes

Bella Hadid Photoshoot - Behind the Scenes

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Kim Kardashian arrival

Kim Kardashian arrival

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Gallery

Gallery

Impact & results

Impact & results

Une stratégie content globale pensée pour nourrir en continu les réseaux sociaux et la presse internationale pendant le Festival. Une visibilité exceptionnelle, portée par une iconographie forte et une production capable de transformer chaque instant en image événementielle. Un case qui montre que Spoa® sait gérer des opérations de communication “live luxury” au plus haut niveau international : ultra-luxe, célébrités mondiales, Cannes, social media haute intensité, production temps réel, storytelling événementiel global...

Spoa®

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© 2026 Spoa®

Let’s talk.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We outline, we estimate, we collaborate, we deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

© 2026 Spoa®

Let’s talk.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We outline, we estimate, we collaborate, we deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

Let’s talk.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We outline, we estimate, we collaborate, we deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

© 2026 Spoa®. All rights reserved.