Follies in Cannes

The pitch

Bella Hadid, Kim Kardashian, Robert De Niro... The De Grisogono festivities in Cannes.

On the occasion of the Cannes Film Festival, the GRISOGONO jewelry house unveils a historic 404-carat rough diamond at the heart of the legendary “Folies” held at the Hôtel du Cap-Eden-Roc. The challenge: orchestrating a global digital presence worthy of this exceptional event.

Client

de Grisogono

Vertical

I - LUXURY

Cannes

celebrity

diamonds

documentary

Portée des travaux

Recording

Concept

Editorial

Endorsement

Post-production

The pitch

Bella Hadid, Kim Kardashian, Robert De Niro... The De Grisogono festivities in Cannes.

Client

de Grisogono

Vertical

I - LUXURY

Cannes

celebrity

diamonds

documentary

Portée des travaux

Recording

Concept

Editorial

Endorsement

Post-production

Aperçu

Follies in Cannes - After Movie (11min11sec)

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Teaser Folies - Are You Ready

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Statistics

invited to the Folies soirée at Cap-Eden-Roc

premium assets and products delivered during Cannes

major international press coverage (Vogue, Times, luxury & celebrity media...)

invited to the Folies soirée at Cap-Eden-Roc

major international press coverage (Vogue, Times, luxury & celebrity media...)

premium assets and products delivered during Cannes

Our approach

For 15 days, Spoa® covered the House’s presence in Cannes: red carpets, celebrities, fittings, photocalls, runway shows, the Folies party, and the aftermovie. A ultra-premium production delivered in record time, generating hundreds of social media, photo, and video assets featuring Bella Hadid, Kim Kardashian, Robert De Niro, and the legendary 404-carat diamond.

Bella Hadid Photoshoot - Behind the Scenes

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Kim Kardashian's arrival

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Gallery

Impact & results

A global content strategy designed to continuously feed social media and the international press during the Festival. Exceptional visibility, driven by strong iconography and a production capable of transforming every moment into an event image. A case study demonstrating that Spoa® knows how to manage "live luxury" communication operations at the highest international level: ultra-luxury, global celebrities, Cannes, high-intensity social media, real-time production, global event storytelling...