Fouquet's, Play Like A Parisian

The brief

A glamorous digital mini-series at the crossroads of Paris, Dubai & New York

SPOA supports the Groupe Barrière in the international development of the Fouquet’s brand with the opening of a hotel in New York, a restaurant in Dubai, and the renovation of the Parisian hotel. With a global campaign, the SPOA teams have designed and produced a series of films around a strong concept: "Play Like A Parisian!"

Customer

Fouquet's

Vertical

I - LUXURY

hospitality

social media

Portée des travaux

Recording

Production

Concept

Post-production

The brief

A glamorous digital mini-series at the crossroads of Paris, Dubai & New York

Customer

Fouquet's

Vertical

I - LUXURY

hospitality

social media

Portée des travaux

Recording

Production

Concept

Post-production

Aperçu

Episode 1 - Dubai

0:00

Episode 2 - New York

0:00

Statistics

views for the mini-series

traffic to the brand's website

booking rates at the 3 establishments

views for the mini-series

booking rates at the 3 establishments

traffic to the brand's website

Play Like a Parisian

With Play Like a Parisian, SPOA reinvents content strategy for the famous house of Fouquet's by imagining a digital lifestyle series blending fiction, influence, and brand content. Filmed in Paris, New York, and Dubai, the series follows the adventures of a Parisian socialite and her circle, immersed in the ultra-glamorous universe of Fouquet's establishments. It's an elegant and contemporary story that explores high society codes while showcasing the brand's iconic locations through stylized and desirable storytelling. An international production designed to captivate a connected, cosmopolitan, and premium audience.