Fouquet's St. Barth

The pitch

Spoa® captures the Fouquet's lifestyle in Saint-Barth, blending elegance, spontaneity, and escapism.

As part of its international Windows of Greatness campaign, launched across Paris, New York, and Saint-Barth, Fouquet's entrusted Spoa® with the design and production of its photo and film content. For this destination, the challenge was to capture the hotel's unique experience through a sun-drenched, immersive narrative, far removed from traditional hospitality marketing codes.

Client

Fouquet's

Vertical

I - LUXURY

hospitality

manifesto

voyage

Portée des travaux

Concept

Recording

Production

Post-production

The pitch

Spoa® captures the Fouquet's lifestyle in Saint-Barth, blending elegance, spontaneity, and escapism.

Client

Fouquet's

Vertical

I - LUXURY

hospitality

manifesto

voyage

Portée des travaux

Concept

Recording

Production

Post-production

Aperçu

0:00

Our approach

Spoa® envisioned a film centered around two friends and moments from their lives, making the hotel the natural backdrop for their stay. The art direction plays on contrasts between cinematic compositions and spontaneous moments, natural light and nighttime atmospheres. A production setup combining film and photography, deployed in just two days in Saint-Barth as part of an international shoot carried out across three destinations in one week.

Gallery

Mockup

L’impact & les résultats

A film and a series of photographs that enhance the Windows of Greatness campaign with a sunny, sensory dimension. Designed for Fouquet's various communication channels, this complementary content embodies the same brand signature while revealing the unique personality of Saint-Barth.