Fred, Cannes 2026

The pitch

For Fred's 90th anniversary, Spoa® captures the brilliance of the Croisette, from the dressing rooms to the steps of the Palais.

On the occasion of its 90th anniversary, Fred is activating the Cannes Film Festival as a premium playground. The goal: to make the Maison's jewelry shine through personalities who naturally embody its Solar Jeweler spirit. Elegance, Riviera, joy of living.

Client

Fred

Vertical

I - LUXURY

jewelry

fashion

social media

event

Portée des travaux

Recording

Concept

Photo

Post-production

Production

The pitch

For Fred's 90th anniversary, Spoa® captures the brilliance of the Croisette, from the dressing rooms to the steps of the Palais.

Client

Fred

Vertical

I - LUXURY

jewelry

fashion

social media

event

Portée des travaux

Recording

Concept

Photo

Post-production

Production

Aperçu

Short

Louise Bourgoin
Juliette Binoche
Lucas Bravo
Shin Hyun-been
Sonia Faidi
Monia Chokri
Noémie Lenoir
Bastien Bouillon

Statistics

cumulative likes on Instagram

assets produced in 48 hours

personalities

cumulative likes on Instagram

personalities

assets produced in 48 hours

Our approach

Spoa® handles the entire production process, from shooting to post-production delivered immediately for broadcast the very next day on Instagram, TikTok, Facebook, and more. Two formats, two moments: the 'Get Ready' in-room sessions with Louise Bourgoin, Noémie Lenoir, Lucas Bravo, Monia Chokri, or Bastien Bouillon; and the 'Red Carpet' arrivals featuring an expanded cast including Juliette Binoche, Doria Tillier, Souheila Yacoub, or Shin Hyun Bin. Desirable, spontaneous content tailor-made for engagement.

Gallery

The impact & the results

A campaign that places Fred at the heart of the luxury conversation during the Festival, combining the speed of execution of a digital agency with the visual standards of a jewelry Maison.