Rochas, Audacity

The brief

A campaign that shakes up the norms, combining luxury, technology, and adrenaline

As part of the launch of the new Rochas fragrance, Audace, and the creation of digital content associated with this campaign, we have designed a FOOH (Fake-Out-Of-Home) to enhance the media strategy. This initiative aims to capture the attention of the younger audience, by refreshing the brand's image and emphasizing innovation.

Customer

Rock formations

Vertical

I - LUXURY

beauty, cosmetics

social media

fooh

Portée des travaux

Production

Post-production

Concept

The brief

A campaign that shakes up the norms, combining luxury, technology, and adrenaline

Customer

Rock formations

Vertical

I - LUXURY

beauty, cosmetics

social media

fooh

Portée des travaux

Production

Post-production

Concept

Aperçu

0:00

Statistics

cumulative views (Paris + Madrid FOOH)

interactions on F1 content influence

lifestyle & beauty media in organic presence

cumulative views (Paris + Madrid FOOH)

lifestyle & beauty media in organic presence

interactions on F1 content influence

Audacity Campaign

To accompany the launch of its new fragrance Audace, Rochas entrusted SPOA with the design of a disruptive campaign with double impact: a spectacular FOOH activation and an F1 influencer campaign designed for new generations. In Paris and Madrid, we have deployed an immersive FOOH setup combining 3D, AI, and urban projection to bring the fragrance universe to life in reality.