Kia, Kia x Vitality

The pitch

When the automobile meets e-sports culture.

Kia partners with Team Vitality, one of the most successful French e-sports teams in the country. Several digital activations have been entrusted to SPOA and shared on the social media channels of Kia and Team Vitality.

Client

Kia x Vitality

Vertical

III - ENTERTAINMENT

car

brand content

e-sport

Portée des travaux

Campaign

Recording

Concept

Production

Post-production

The pitch

When the automobile meets e-sports culture.

Client

Kia x Vitality

Vertical

III - ENTERTAINMENT

car

brand content

e-sport

Portée des travaux

Campaign

Recording

Concept

Production

Post-production

Aperçu

Kia x Team Vitality - Journey to Inspiration (30-second Version)

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Kia x Team Vitality - Journey to Inspiration (50-second Version)

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Our approach

Spoa® designed and produced a pan-European digital campaign in two phases: a brand film 'Voyage to Inspiration' blending gaming universe and visual imagination, followed by a reveal film around a co-branded Kia x Vitality product. The initiative also included interviews, social media content, and a photo campaign.

Kia x Team Vitality - Interview with Brawks (Vitality Ambassador)

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Kia x Team Vitality - Interview with Neo (Co-founder of Vitality)

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Impact & Results

An activation that brings together two cultural worlds – automotive and e-sports – and allows Kia to engage with a young and committed audience. A campaign designed as an immersive storytelling experience broadcast on the social ecosystems of both brands.