For the holidays, SPOA reimagined the live shopping experience for Lacoste by transforming this e-commerce format into a real narrative and immersive show. Under the banner LiveFromTheCourt, we designed a vibrant setting, signature neon graphics, and an artistic direction inspired by the Lacoste universe, blending pop, sport, and lifestyle. In collaboration with celebrities and influencers, each product presented becomes the pretext for a story, an emotion, a shared moment. From the creative concept to the live broadcast, SPOA orchestrated everything: artistic direction, graphic design, multi-camera capture, real-time broadcasting. A new live format designed to perform... while cultivating desire.
An internationally deployed program to align teams on a common vision. Improved visual coherence in-store and a structuring tool for managers and field teams. This case is strategic for Spoa® as it proves we can produce useful, operational, and business-driven content, directly serving sales performance. It’s not a 'brand film'. It's content that impacts the bottom line.
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(2016-25©)
