Spoa® went to film in the heart of the mountains of Lesotho, at the mine co-owned by the state, and then in Antwerp, the diamond capital of the world. An immersive film blending breathtaking landscapes, mining expertise, and jewelry excellence. Telling the birth of a myth: 910 carats, sold for $40M, transformed into 67 unique diamonds and 25 exceptional creations.
The film highlights the historical significance of this discovery—the fifth-largest gem-quality diamond ever found—and the exceptional quality of stones from Letšeng, the mine with the highest dollar-per-carat value in the world. A story at the crossroads of luxury, geology, and heritage. This case study is strategic for Spoa®: it demonstrates our expertise in ultra-niche, ultra-rare subjects with strong sovereign and heritage dimensions. Few agencies can claim to have filmed the highest diamond mine in the world, a historic stone sold for $40M, and its journey all the way to high jewelry. Now that’s exceptional storytelling.
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(2016-25©)
