LVMH, IFM IA Collection

The pitch

A documentary film about AI serving creativity, presented by LVMH and IFM.

To affirm its positioning around innovation, LVMH launched an iconic project centered around AI in the service of creation, in collaboration with IFM and Polytechnique. At the heart of this initiative: a collection designed by an IFM student, accompanied by an LVMH expert and an engineering student who develops custom AI tools. SPOA was asked to showcase this unique project through a video that documents the entire process, highlights the trio's complementarity, underscores LVMH's leading role in applied fashion research, and demonstrates that AI cannot be creative without a human.

Customer

LVMH

Vertical

II - CORPORATE

CSR (Corporate Social Responsibility)

human resource

brand content

Portée des travaux

Editorial

Production

Concept

Post-production

Recording

The pitch

A documentary film about AI serving creativity, presented by LVMH and IFM.

Customer

LVMH

Vertical

II - CORPORATE

CSR (Corporate Social Responsibility)

human resource

brand content

Portée des travaux

Editorial

Production

Concept

Post-production

Recording

Aperçu

Version longue (3min11sec)

0:00

Version courte (42sec)

0:00

Our approach

Spoa® has designed an immersive documentary film, shot in 16mm, to bring organic and sensitive material to a tech subject. By following a trio composed of students and an LVMH expert, the film highlights emerging creators, showing that AI is only creative when it serves humanity.

Gallery

Impact & Results

The film presents a clear and embodied discourse on innovation at LVMH, highlights emerging talents, and reinforces the leading role of the House in research applied to fashion. A distinctive, memorable, and editorially strong format.