LVMH x Paul Taylor
LVMH x Paul Taylor
The brief
The brief
Votre idée de startup est-elle meilleure que celle de Paul ?
A digital mini-series designed for the LVMH Innovation Award to encourage international applications and embody the entrepreneurial boldness of the Group.
Customer
/
LVMH
Vertical
/
II - CORPORATE
/
III - ENTERTAINMENT
/
brand content
/
approval
/
influence
Portée des travaux
/
Endorsement
/
Editorial
/
Recording
/
Production
/
Campaign
The brief
Votre idée de startup est-elle meilleure que celle de Paul ?
A digital mini-series designed for the LVMH Innovation Award to encourage international applications and embody the entrepreneurial boldness of the Group.
Customer
/
LVMH
Vertical
/
II - CORPORATE
/
III - ENTERTAINMENT
/
brand content
/
approval
/
influence
Portée des travaux
/
Endorsement
/
Editorial
/
Recording
/
Production
/
Campaign
Aperçu
Aperçu
Aperçu






Episode 1 - The Champagne Idea
Episode 1 - The Champagne Idea
Episode 1 - The Champagne Idea
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Episode 2 - The Perfume Idea
Episode 2 - The Perfume Idea
Episode 2 - The Perfume Idea
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0:00
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Statistics
Statistics
Statistics
broadcast on LVMH digital channels
broadcast on LVMH digital channels
applications received from around the world
applications received from around the world
corporate international
corporate international
broadcast on LVMH digital channels
corporate international
applications received from around the world
Our approach
Our approach
Our approach
Design a digital brand entertainment format. Serial writing, disruptive casting, agile production, and multi-channel distribution to transform a call for applications into engaging content, designed for performance and memorability.
Episode 3 - The Ring Idea
Episode 3 - The Ring Idea
Episode 3 - The Ring Idea
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Episode 4 (bonus) - Hacking the video conference
Episode 4 (bonus) - Hacking the video conference
Episode 4 (bonus) - Hacking the video conference
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0:00
0:00
Gallery
Gallery
Gallery






























Spoa®
Spoa®
Spoa®
(2016-25©)






