Design an embodied and modular editorial series. Cast profiles, write interviews, produce agile content, and distribute it social-first to showcase LVMH talents through authentic and inspiring stories aligned with the Group's values. Spoa® envisioned The Doers as a series of genuine portraits closely filmed with employees. Each episode explores a profession, a passion, and a vision of work, from sales to intrapreneurship, from craftsmanship to sustainability, adapting to social media codes and the Group's brand culture challenges.