LVMH, The Journey

The pitch

A documentary mini-series to tell the journey of startups for the LVMH Innovation Award.

Design the new international launch campaign for the LVMH Innovation Award 2023 which honors the most innovative start-ups of the year.

Client

LVMH

Vertical

II - CORPORATE

documentary

interview

live shopping

retail

Portée des travaux

Editorial

Recording

Production

Concept

Post-production

The pitch

A documentary mini-series to tell the journey of startups for the LVMH Innovation Award.

Design the new international launch campaign for the LVMH Innovation Award 2023 which honors the most innovative start-ups of the year.

Client

LVMH

Vertical

II - CORPORATE

documentary

interview

live shopping

retail

Portée des travaux

Editorial

Recording

Production

Concept

Post-production

Aperçu

Teaser

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Episode 1 - The Journey - Discover the story of TOSHI

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Our approach

Spoa® imagined The Journey, a three-episode documentary mini-series, driven by innovative storytelling. Each film highlights a startup through its acceleration alongside LVMH, with the intervention of LIVI, the Group's virtual ambassador, as the editorial common thread.

Episode 2 - The Journey - Discover the story of Bambuser

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Episode 3 - The Journey - Discover the story of Bambuser

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Gallery

Recap - The Journey

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Impact & Results

The series has enhanced the appeal of the LVMH Innovation Award within the startup ecosystem by providing visibility to the selected projects and embodying innovation in a human and inspiring way. A sustainable format, designed to shine during the Group's key events, notably VivaTech. Innovation narrated through storytelling and human touch, not raw technology. Intelligent use of a virtual ambassador as a narrative link. A series format designed for education, inspiration, and visibility.