Louly House Val d'Isère

The pitch

Create an iconic address at altitude, from the idea to the image. Branding · Naming · Visual Identity

SPOA designed the complete visual identity for Maison Louly/Café Bellevarde, a chalet restaurant with multiple spaces, located at high altitude in Val d'Isère. This ambitious project encompassed the creation of the name, logo, graphic charter, staff uniforms, menu cards, as well as all communication materials. Additionally, a distinct identity was developed for the "snacking" area named Café Bellevarde, in homage to the former establishment.

Customer

Louly House

Vertical

II - CORPORATE

branding

Food & beverage

hospitality

Portée des travaux

Editorial

Branding

Production

Concept

The pitch

Create an iconic address at altitude, from the idea to the image. Branding · Naming · Visual Identity

Customer

Louly House

Vertical

II - CORPORATE

branding

Food & beverage

hospitality

Portée des travaux

Editorial

Branding

Production

Concept

Aperçu

Statistics

brand created from A to Z, from naming to visual identity

meaningful naming, rooted in the founder's history

consistently designed and deployed supports

brand created from A to Z, from naming to visual identity

consistently designed and deployed supports

meaningful naming, rooted in the founder's history

Our approach

Spoa® designed the entire brand platform for Maison Louly. The name was born from the contraction of the founder's two children's names, Louis and Lily, resulting in an intimate, memorable, and meaningful name. The logo, graphic charter, visual universe, staff uniforms, menu cards, and communication materials were conceived as a coherent system, enhancing the experience.

Gallery

Impact & Results

Maison Louly today stands out as a recognizable and memorable address in Val d'Isère, driven by a strong and embodied identity. A branding designed to last over time, strengthen the attachment to the place, and support a customer experience that is both warm and premium.