For the launch of the new Eau De Parfums Celestial Whispers and Ideal One, SPOA has designed a campaign that redefines the codes of perfumery content. By combining in-hand portraits, photographs of the creators, and immersive films centered on the perfumers themselves, we have transformed a traditionally secondary format into a new visual and emotional grammar. A narrative and sensory approach that places olfactory creation at the heart of the story, affirming Margiela's artistic and innovative vision.