Messika, High Jewelry Fall-Winter Show

The brief

A burst of light in the heart of the night

On the occasion of the Paris Fashion Week in October 2023, SPOA and its teams mobilized to capture the Messika Haute Joaillerie show, through a series of Reels and backstage videos aimed at the brand's social media.

Customer

Messika

Vertical

I - LUXURY

jewelry

fashion

Portée des travaux

Recording

Production

Post-production

The brief

A burst of light in the heart of the night

Customer

Messika

Vertical

I - LUXURY

jewelry

fashion

Portée des travaux

Recording

Production

Post-production

Aperçu

0:00

Statistics

organic views on all content

on the social media mentions about the fashion show

engagement on Instagram on the evening of the event vs benchmark

organic views on all content

engagement on Instagram on the evening of the event vs benchmark

on the social media mentions about the fashion show

High Jewelry Show “Midnight Sun”

To celebrate its 10 years of Haute Joaillerie, Messika illuminated Fashion Week with a spectacular show at the Pavillon Cambon. SPOA envisioned and produced all the content surrounding the event, with a 360° approach combining live capture, portraits, backstage, interviews, and the creation of exclusive communication materials. Inspired by the vibrant nights of the seventies, the “Midnight Sun” collection was embodied by Carla Bruni and enhanced by celebrities such as Cher, Kelly Rowland, and Taylor Hill, culminating in a grand finale with a show by Ava Max.