To accompany the launch of the Christmas Flow series, SPOA has devised a digital campaign with strong viral potential, aimed at the social networks of Netflix and the talents, Tayc and Shirine Boutella. In line with the feel-good spirit of the series, we have designed and produced short, engaging, and emotional content to mark the kickoff of the holiday season. A tailor-made social media activation, designed to create engagement and spotlight the series from its release.