Netflix, Queen Charlotte

The brief

When queens take power on the networks

On the occasion of the release of the series QUEEN CHARLOTTE, the agency supported TikTok in the launch strategy of its productions. SPOA thus designed and produced digital content on TikTok & YouTube to honor influencers, transformed into Queens for the day. The objective was also to revisit themes dear to the creators of the series.

Customer

Netflix

Vertical

III - ENTERTAINMENT

influence

photo

social media

Portée des travaux

Recording

Production

Post-production

Concept

The brief

When queens take power on the networks

Customer

Netflix

Vertical

III - ENTERTAINMENT

influence

photo

social media

Portée des travaux

Recording

Production

Post-production

Concept

Aperçu

0:00

Statistics

views (TikTok + YouTube)

UGC participation (queens for a day)

cumulative reach with activated creators

views (TikTok + YouTube)

cumulative reach with activated creators

UGC participation (queens for a day)

Activation Sociale de la Reine Charlotte

For the launch of the Queen Charlotte event series, SPOA partnered with TikTok to design and produce an immersive digital campaign. We envisioned an original activation transforming content creators into queens for a day, through TikTok and YouTube content inspired by the series’ strong visual universe and themes. A royal campaign, designed to generate engagement, amplify conversation, and embody the series in the current zeitgeist, where the audience is most active.