Rabanne, Phantom Perfume

The pitch

A series of celebrity content to amplify the launch of Phantom Men fragrance.

For the release of its new perfume "Phantom Men," the brand Rabanne teamed up with one of the stars of the series Stranger Things: Charlie Heaton. The SPOA teams handled all the post-production and editing for this series of content intended for the various social media platforms of the brand as well as the actor.

Client

Rabanne

Vertical

I - LUXURY

beauty, cosmetics

celebrity

social media

Portée des travaux

Campaign

Recording

Endorsement

Production

Post-production

The pitch

A series of celebrity content to amplify the launch of Phantom Men fragrance.

Client

Rabanne

Vertical

I - LUXURY

beauty, cosmetics

celebrity

social media

Portée des travaux

Campaign

Recording

Endorsement

Production

Post-production

Aperçu

Phantom Men - BTS (45sec)

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Phantom Men - Fast And Curious (40 seconds)

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Our approach

For the launch of Phantom Men, Rabanne wanted to create a series of visually impactful content around its ambassador Charlie Heaton, broadcasted simultaneously on the brand's and the actor's accounts. SPOA handled the entire post-production and retouching process—from mastering to adapting each format—to ensure premium visual consistency across all platforms.

Gallery

Impact & Results

Each visual was reworked and optimized format by format, to meet the editorial requirements of Rabanne's and Charlie Heaton's social networks, maximizing the reach and impact of a launch supported by dual organic exposure.