On the occasion of the 2025 Men's Fashion Week, Saint Laurent entrusted SPOA with the production of an exclusive photo shoot with Mark Tuan, in the cozy intimacy of the Crillon. Captured by Kaj Lehner (SPOA Studio), each image explores a raw and controlled aesthetic, blending timeless elegance with contemporary spontaneity. This editorial approach, conceived as a stylized 'paparazzade,' is part of a series of shoots conducted by SPOA at each Fashion Week, featuring about ten celebrities in an organic and aspirational visual narrative. A creative stance that embodies the Saint Laurent DNA at the crossroads of luxury and attitude.
Les images ont nourri un storytelling mode immédiat et désirable, s’imposant naturellement dans les flux sociaux et éditoriaux. Une activation qui renforce la dimension iconique du Loulou Bag, en ancrant le produit dans un moment réel, urbain et intemporel entre la ville et le défilé.
Prochains projets.
(2016-25©)
