On the occasion of the 2025 Men's Fashion Week, Saint Laurent entrusted SPOA with the production of an exclusive photo shoot with Mark Tuan, in the cozy intimacy of the Crillon. Captured by Kaj Lehner (SPOA Studio), each image explores a raw and controlled aesthetic, blending timeless elegance with contemporary spontaneity. This editorial approach, conceived as a stylized 'paparazzade,' is part of a series of shoots conducted by SPOA at each Fashion Week, featuring about ten celebrities in an organic and aspirational visual narrative. A creative stance that embodies the Saint Laurent DNA at the crossroads of luxury and attitude.