Saint Laurent, Mark Tuan

The brief

The Saint Laurent attitude, captured in the moment

On the occasion of the Men Fashion Week 2025, Saint Laurent partnered with SPOA for a photoshoot featuring Mark Tuan in the intimacy of the Crillon. Under the lens of Kaj Lehner, each image reveals a refined aesthetic, capturing the controlled nonchalance and the energy of the moment.

Customer

Saint Laurent

Vertical

I - LUXURY

photo

fashion

influence

celebrity

Portée des travaux

Production

Post-production

The brief

The Saint Laurent attitude, captured in the moment

Customer

Saint Laurent

Vertical

I - LUXURY

photo

fashion

influence

celebrity

Portée des travaux

Production

Post-production

Aperçu

Statistics

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organic views (FW25)

subscribers in 24 hours on the official account

average engagement on reposted content

FW25 Shooting featuring Mark Tuan

On the occasion of the 2025 Men's Fashion Week, Saint Laurent entrusted SPOA with the production of an exclusive photo shoot with Mark Tuan, in the cozy intimacy of the Crillon. Captured by Kaj Lehner (SPOA Studio), each image explores a raw and controlled aesthetic, blending timeless elegance with contemporary spontaneity. This editorial approach, conceived as a stylized 'paparazzade,' is part of a series of shoots conducted by SPOA at each Fashion Week, featuring about ten celebrities in an organic and aspirational visual narrative. A creative stance that embodies the Saint Laurent DNA at the crossroads of luxury and attitude.

Gallery

L’impact & les résultats

Une série d’images puissantes et immédiatement identifiables, déployées pendant la Fashion Week. Le projet renforce la désirabilité de la maison et illustre la capacité de SPOA à produire des contenus luxe incarnés, alliant exigence esthétique et efficacité éditoriale.