Sotheby's Live Auction

Sotheby's Live Auction

The pitch

The pitch

The Auction of the Future: the auction reinvented live worldwide during lockdown.

In 2020, during the health crisis, Sotheby’s had to maintain its major sales in New York, Paris, London, and Hong Kong. The challenge: recreate the intensity of a physical auction room through a comprehensive, immersive, and technologically flawless capture system. Spoa® took care of the design and live production of the Paris sales.

Customer

/

Sotheby's

Vertical

/

I - LUXURY

/

art & culture

/

II - CORPORATE

/

event

/

livestream

Portée des travaux

/

Recording

/

Concept

/

Editorial

/

Mediation

/

Post-production

The pitch

The Auction of the Future: the auction reinvented live worldwide during lockdown.

In 2020, during the health crisis, Sotheby’s had to maintain its major sales in New York, Paris, London, and Hong Kong. The challenge: recreate the intensity of a physical auction room through a comprehensive, immersive, and technologically flawless capture system. Spoa® took care of the design and live production of the Paris sales.

Customer

/

Sotheby's

Vertical

/

I - LUXURY

/

art & culture

/

II - CORPORATE

/

event

/

livestream

Portée des travaux

/

Recording

/

Concept

/

Editorial

/

Mediation

/

Post-production

Aperçu

Aperçu

Aperçu

The Auction House of The Future Is Here

The Auction House of The Future Is Here

The Auction House of The Future Is Here

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Live Auction - Van Gogh

Live Auction - Van Gogh

Live Auction - Van Gogh

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Statistics

Statistics

Statistics

0

Webby Awards (25e édition) - Best Live Experience

0

Webby Awards (25e édition) - Best Live Experience

0X

continents connected in HD streaming with near-zero latency

0X

continents connected in HD streaming with near-zero latency

0M$

generated during the first Auction of the Future (June 2020)

0M$

generated during the first Auction of the Future (June 2020)

0

Webby Awards (25e édition) - Best Live Experience

0M$

generated during the first Auction of the Future (June 2020)

0X

continents connected in HD streaming with near-zero latency

Our approach

Our approach

Our approach

Spoa® co-designed and co-produced, alongside Sotheby's teams and international partners (London, Paris, Hong Kong), a multi-camera livestream with almost zero latency, connecting three continents in real-time. An immersive and editorialized capture system transforming the auction into a spectacular experience.

Case Study by Chrome Production co-producer for London

Case Study by Chrome Production co-producer for London

Case Study by Chrome Production co-producer for London

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Gallery

Gallery

Gallery

The impact & the results

The impact & the results

The impact & the results

A historic turning point for the auction house. The format has redefined the codes of the modern auction house, attracting more bidders and viewers than ever, while maintaining the dramatic intensity of a physical room. Why this case is significant for Spoa®: it proves our ability to operate on technological, global, institutional projects with a level of requirement equivalent to a worldwide television production... and rewarded internationally. It's a 'global credibility' case.

Behind the Scenes

Behind the Scenes

Behind the Scenes

Spoa®

Do you have a project ?

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© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

© 2026 Spoa®. All rights reserved.