De Grisogono, The Art of De Grisogono

The pitch

From a 404-carat rough stone to a 163.41-carat diamond: telling the story of the birth of a historic diamond.

de GRISOGONO and Christie’s unveil the largest D Flawless diamond ever presented at auction, cut from a 404-carat rough stone discovered in Angola. The challenge: telling this unique odyssey, from the mine to high jewelry.

Client

de Grisogono & Christie's

Vertical

I - LUXURY

diamonds

jewelry

know-how

documentary

Portée des travaux

Campaign

Editorial

Post-production

Production

The pitch

From a 404-carat rough stone to a 163.41-carat diamond: telling the story of the birth of a historic diamond.

Client

de Grisogono & Christie's

Vertical

I - LUXURY

diamonds

jewelry

know-how

documentary

Portée des travaux

Campaign

Editorial

Post-production

Production

Aperçu

The Art of de GRISOGONO: Creation I - The Documentary (Long Version) - Master Subtitled Version

0:00

Statistics

Carats, the largest D Flawless diamond ever sold at auction

0M$

the record sale price in Geneva.

0M$

the record sale price in Geneva.

rough carats – among the 30 largest diamonds ever discovered

Carats, the largest D Flawless diamond ever sold at auction

rough carats – among the 30 largest diamonds ever discovered

0M$

the record sale price in Geneva.

Our approach

Spoa® conceived and produced a documentary retracing every step: extraction, analysis in Antwerp, cutting in New York, jewelry creation, and a world tour. An immersive narrative blending expertise, craftsmanship, and emotion to reveal the power of this exceptional stone.

View on Christie's website

Gallery

Impact & Results

Un film qui transforme un exploit gemmologique en récit culturel mondial. Il accompagne la tournée internationale (Hong Kong, Londres, Dubaï, New York, Genève) et renforce la désirabilité d’une œuvre joaillière unique.