De Grisogono, The Art of De Grisogono

The pitch

From a 404-carat rough stone to a 163.41-carat diamond: telling the story of the birth of a historic diamond.

de GRISOGONO and Christie’s unveil the largest D Flawless diamond ever presented at auction, cut from a 404-carat rough stone discovered in Angola. The challenge: telling this unique odyssey, from the mine to high jewelry.

Client

de Grisogono & Christie's

Vertical

I - LUXURY

diamonds

jewelry

know-how

documentary

Portée des travaux

Campaign

Editorial

Post-production

Production

The pitch

From a 404-carat rough stone to a 163.41-carat diamond: telling the story of the birth of a historic diamond.

Client

de Grisogono & Christie's

Vertical

I - LUXURY

diamonds

jewelry

know-how

documentary

Portée des travaux

Campaign

Editorial

Post-production

Production

Aperçu

The Art of de GRISOGONO: Creation I - The Documentary (Long Version) - Master Subtitled Version

0:00

Statistics

Carats, the largest D Flawless diamond ever sold at auction

0M$

the record sale price in Geneva.

0M$

the record sale price in Geneva.

rough carats – among the 30 largest diamonds ever discovered

Carats, the largest D Flawless diamond ever sold at auction

rough carats – among the 30 largest diamonds ever discovered

0M$

the record sale price in Geneva.

Our approach

Spoa® conceived and produced a documentary retracing every step: extraction, analysis in Antwerp, cutting in New York, jewelry creation, and a world tour. An immersive narrative blending expertise, craftsmanship, and emotion to reveal the power of this exceptional stone.

View on Christie's website

Gallery

Impact & Results

A film that transforms a gemological achievement into a global cultural narrative. It accompanies the international tour (Hong Kong, London, Dubai, New York, Geneva) and enhances the desirability of a unique high jewelry creation.