TikTok x Chopard in Cannes

The pitch

Bringing high jewelry to a new generation. Chopard on TikTok: luxury meets Gen Z.

À l’occasion du Festival de Cannes, Chopard lance son compte TikTok. L’enjeu : investir un nouveau territoire d’expression et adapter les codes du luxe aux usages d’une audience plus jeune, sans perdre en désirabilité.

Client

Chopard

Vertical

I - LUXURY

jewelry

Cannes

celebrity

social media

Portée des travaux

Concept

Editorial

Post-production

Mediation

The pitch

Bringing high jewelry to a new generation. Chopard on TikTok: luxury meets Gen Z.

Client

Chopard

Vertical

I - LUXURY

jewelry

Cannes

celebrity

social media

Portée des travaux

Concept

Editorial

Post-production

Mediation

Aperçu

Short

"Once Upon a Time" Party
Red Carpet 1
Multi-Stars - Day 6
Multi-Stars - Day 1
Trophée CHopard Party

Statistics

official launch of the Chopard TikTok account

international talent captured during Cannes

0M+

cumulative views on Festival content

0M+

cumulative views on Festival content

official launch of the Chopard TikTok account

0M+

cumulative views on Festival content

international talent captured during Cannes

Our approach

Spoa® created and produced social-first content capturing key moments from the Festival: red carpets, backstage access, and celebrities. The creative approach was tailored to TikTok codes, blending spontaneity, pace, and elegance, featuring talents like Bella Hadid, Kevin Costner, Demi Moore, Eva Green, and Poppy Delevingne.

Tik Tok @Chopard

Gallery

The impact & the results

Une prise de parole pionnière pour la Maison, qui s’approprie les codes de TikTok tout en préservant son image. Un contenu pensé pour rapprocher Chopard d’une nouvelle génération sans diluer son positionnement luxe.