Uber Eats, Nomad

The pitch

The Restaurant War. From Top Chef to your door in 24 hours. When TV becomes a one-click order.

The Uber Eats platform allowed the winning duo of chefs from the Top Chef La Guerre des Restos competition, Mohamed Cheikh and Matthias Marc, to offer their menu for delivery during one week. On this occasion, SPOA produced digital content for social networks to promote the operation.

Client

Buzzman

Vertical

III - ENTERTAINMENT

advertising

Food & beverage

influence

social media

Portée des travaux

Editorial

Production

Post-production

The pitch

The Restaurant War. From Top Chef to your door in 24 hours. When TV becomes a one-click order.

Client

Buzzman

Vertical

III - ENTERTAINMENT

advertising

Food & beverage

influence

social media

Portée des travaux

Editorial

Production

Post-production

Aperçu

Matthias Marc and Mohamed Cheikh

0:00

#TheBlackBoxUberEats with Charlène

0:00

Statistics

cumulative views in 7 days

additional orders at the Nomade restaurant during the operation

social engagement rate (x2 vs average food delivery)

cumulative views in 7 days

social engagement rate (x2 vs average food delivery)

additional orders at the Nomade restaurant during the operation

Our approach

Alongside Buzzman, Spoa® produced the digital formats for the activation. Social-first content, dynamic and embodied by chefs, designed to transform a TV moment into an immediate order opportunity. A direct bridge between entertainment and conversion.

#TheBlackBoxUberEats with Margaux

0:00

#TheBlackBoxUberEats with Tim

0:00

Impact & Results

A quick and event-driven activation connecting successful broadcasting with a real food experience. An operation that generates traffic and orders on the platform. Spoa® knows how to transform a media moment into a concrete business lever by connecting content, talent, and conversion.