On the occasion of the launch of the show Dressing Challenge on M6, hosted by Cristina Cordula, SPOA designed and produced a cross-channel campaign combining television and digital. The goal: to highlight this unique partnership between M6 and Vinted around the circular economy, by speaking to both buyers and sellers on the platform. We created a strong TV commercial (TVC), accompanied by dynamic and engaging social variations, designed to maximize visibility and establish the concept firmly in the secondhand universe.