Azzaro, Wanted

The pitch

When Azzaro transforms the game

SPOA supports Azzaro (L’Oréal Luxe) in the creation and production of a series of social-first activations centered around the theme of 'casino games,' designed to energize the end of the year and strengthen the chance & audacity DNA of the WANTED fragrance.

Client

Azzaro

Vertical

I - LUXURY

beauty, cosmetics

social media

Portée des travaux

Campaign

Post-production

Recording

Production

Concept

The pitch

When Azzaro transforms the game

Client

Azzaro

Vertical

I - LUXURY

beauty, cosmetics

social media

Portée des travaux

Campaign

Post-production

Recording

Production

Concept

Aperçu

Short

Pause To Win
Casino Rewind
Wining ASMR
The Hidden Move
The Never Ending Deal
Luck Mirage
The Last Spin
Double Deal
Fortune Glow
Winning Gallery
All In
Winning Spin

Our approach

To create this new narrative imagination, we worked hand in hand with the L’Oréal Luxe teams to anchor the storytelling within the brand platform, then developed an extremely crafted artistic direction: typography, lighting, metallic textures, and contemporary casino codes.

Impact & Results

All content has been optimized for Reels & Stories formats, Gen Z usage, and algorithm logic, before being adapted into international clusters (reels, stories, snackable formats, market variations) to maximize reach.

Scroll-stopping content designed to play, touch, test, and most importantly engage. A digital activation that refreshes the WANTED territory while amplifying its bold identity.

Behind the Scenes