To create this new narrative imagination, we worked hand in hand with the L’Oréal Luxe teams to anchor the storytelling within the brand platform, then developed an extremely crafted artistic direction: typography, lighting, metallic textures, and contemporary casino codes.
All content has been optimized for Reels & Stories formats, Gen Z usage, and algorithm logic, before being adapted into international clusters (reels, stories, snackable formats, market variations) to maximize reach.
Scroll-stopping content designed to play, touch, test, and most importantly engage. A digital activation that refreshes the WANTED territory while amplifying its bold identity.
Prochains projets.
(2016-25©)
