This is the FOOH (Fake Out Of Home) of the Palme d'Or, emerging from the water in front of the beach of the Hôtel Martinez. An iconic spot on the Croisette where Chopard hosts the biggest stars of the Festival.

Note that the content was shared across all of Chopard's social media networks on Saturday, May 25, 2024. This was the famous day of the coveted Palme d'Or award ceremony!

Chopard, in collaboration with SPOA for strategy, creation, and content production, wanted to highlight two key elements of the historic partnership between the prestigious high jewelry brand and the essential Cannes Film Festival. First, Chopard's role as an official partner, supporting and honoring the film industry for decades. Then, the iconic contribution of Chopard to the awarding of the Palme d'Or, the most prestigious prize of the Festival, the ceremony of which took place on Saturday, May 25, 2024.

Crowning the best film presented in competition, this prestigious award was meticulously crafted in the Chopard High Jewelry workshops in Geneva. And this, from 18-carat ethical gold. It reflects the Maison's love for cinema as well as its commitment to sustainability.

Orel Simon, Founder & CEO of SPOA states: "Just like Chopard during the Cannes Film Festival, we are committed to creating memorable experiences and capturing minds through elegance, innovation, and creativity. This FOOH, designed and created by SPOA in a very short time, is a perfect example."

Remember that the Palme d'Or was redesigned by the Maison's Co-President and Artistic Director, Caroline Scheufele. And this, in 1998. Indeed, it captures the essence of the 7th art as well as the spirit of the iconic red carpet of the French Riviera... A celebration of exceptional storytelling and craftsmanship!

Article link: https://jai-un-pote-dans-la.com/chopard-spoa-fooh-cannes/