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On the occasion of the launch of their new collection Replica Fantasies: Celestial Whispers and Ideal One, Maison Margiela Fragrances (L'Oréal Group) unveils a new campaign signed by SPOA studio.
Two spots highlight the work of perfumers Daniela Andrier (Prada, Gucci, Tiffany…) and Christophe Raynaud (Paco Rabanne, Lancôme, Mugler…), exploring their creative process. Celestial Whispers expresses a "mysterious and protective aura", while Ideal One embodies a "luminous and soothing sensuality".
The campaign offers short formats that enhance marketing impact and extend Margiela's visual universe while illustrating the inspiration and imaginary materials behind each perfume.
Link to the article: https://www.cbnews.fr/marques/magie-parfums-margiela-captee-spoa-studio
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